In order to encourage physical activity, the plan was to utilize social media platforms such as Instagram, and Twitter. We created a campaign for the existing ParticipACTION app, that sets daily goals and physical activities to achieve each month. The program would allow people from all over the world to join and share what they have accomplished by using the hashtag #LETSSTAYACTIVE.

Project Manager: Eternity Hervatin-Stanberry
Art Director: Celina Estay
Account Planner: Korey Thomas
Graphic Designer: Rayan Ahmed
Copywriter: David Piacentini