JP Wiser’s has developed the first ready to drink Old Fashioned cocktail. An Old Fashioned is one of the most popular classic cocktails but is difficult to get just right. The goal for this campaign was to see JP Wiser’s Old Fashioned as the drink that makes important occasions just right. To showcase this, we linked the whiskey to celebratory events, such as birthdays, wedding proposals, retirement to name a few.

Account Management: Madhav Sarin
Graphic Designers: Kristine Rose Basa & Celina Estay