Bliss is our own creation for a coffee company based on the goal of abiding by the standards of the AODA. Bliss’ primary concerns and considerations were those who experience vision impairment, such as colour blindness. The colours used are meant to represent Pantone’s representative colours, which is used to appeal to those with colour blindness. With this in mind, we branded our creation with product and store mockups, along with a social media campaign.

Art Director: Celina Estay
Graphic Designer: Sena Lee